(1) No licensee, other than a company, shall carry on the business to which the licence relates under any name that is not—
(a) His own name; or
(b) In the case of a firm, the name of one of the partners—
unless the name has been approved in writing by the Registrar.
(2) An applicant for a licence or a licensee may at any time apply in writing to the Registrar to approve a name under subsection (1) of this section.
(3) The Registrar shall not approve a name under subsection (1) of this section if he considers that the name so nearly resembles the name of any other person, firm, or company carrying on business as a private investigator or as a security guard (as the case may require) as to be likely to deceive, or that the name is that of any person, firm, or company—
(a) Whose licence has been suspended or cancelled under section 55, section 57, or section 60 of this Act ; or
(b) Whose application for a licence has at any time been refused under this Act and who has not subsequently obtained such a licence.
(4) No licensee that is a company shall carry on the business to which the licence relates under any name other than the name by which the company is registered or incorporated.